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Cision 2021 State of the Press Release Report

Every Press Release Tells a Story, Doesn’t It? Find Out What We Learned When We Analyzed More than 100,000.


Comms professionals know the press release is a strong tool to help spread their message , but that strength lies in knowing what it takes to craft a compelling press release that grabs attention and incites action.


For the Cision 2021 State of the Press Release report, we analyzed more than 100,000 press releases and spoke to some industry pros in the United States to understand how press releases fit into their larger PR strategy. We also found some patterns PR pros should stick to when sending releases and some they should break to stand out from the crowd.


How does your press release strategy compare? Get this report to find out. You’ll also get answers to such questions as:

  1. Which words do the most viewed press releases have in common?
  2. How do multimedia assets impact engagement with press release content?
  3. How have press outreach levels changed since the start of the pandemic?

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