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Case Study: Bank Rakyat Indonesia Raises Global Awareness with PR Newswire’s Communications Strategy Services

Find out how PR Newswire helped BRI craft a multichannel comms plan to promote its business event globally.


In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. The event connects international buyers to Micro, Small and Medium Enterprises in Indonesia.


However, the BRI team needed help to promote the event to its target audience globally to gain overseas brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.


Get this case study to find out how PR Newswire helped BRI to:

  1. Secure earned media coverage by crafting 2 news-worthy press releases
  2. Attract eyeballs through video seeding and OOH advertising
  3. Target mainland Chinese buyers through WeChat advertising

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Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze the distribution result so as to help you achieve your communication goal.

Press Release Distribution
Distribute press releases with our global network which reaches media and online sites in more than 170 countries and in over 40 languages.
Media Monitoring & Intelligence
Assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
Disclosure & Investor Communications
Disclose and distribute financial information to your desired audience in an accurate and timely manner.
Engagement
XHTML, SEO, the use of video, images, dedicated websites and social networks is part of a communications strategy.