Case Study: Vinamilk Expands Brand Footprint in Mainland China with PR Newswire’s Suite of Communications Services
Find out how PR Newswire helped Vinamilk launch its communications campaign in a new market.
Vinamilk, which is headquartered in Vietnam, is among the world’s Top 50 largest dairy companies. The company has the largest international standard farming system in Asia and its products are exported to 56 countries.
In 2019, the Vietnamese nutrition group officially launched in mainland China. While it is a well-known dairy brand in Vietnam, it had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its brand reputation and effectively target local consumers in a new market.
Vinamilk enlisted the expertise of PR Newswire to craft a press release and packaged the information and customized branded video into a Multimedia News Release , and utilized PR Newswire’s extensive media network in mainland China to ensure that the news reach the right audience.
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