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Case Study: Vinamilk Expands Brand Footprint in Mainland China with PR Newswire’s Suite of Communications Services

Find out how PR Newswire helped Vinamilk launch its communications campaign in a new market.

Vinamilk, which is headquartered in Vietnam, is among the world’s Top 50 largest dairy companies. The company has the largest international standard farming system in Asia and its products are exported to 56 countries.

In 2019, the Vietnamese nutrition group officially launched in mainland China. While it is a well-known dairy brand in Vietnam, it had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its brand reputation and effectively target local consumers in a new market.

Vinamilk enlisted the expertise of PR Newswire to craft a press release and packaged the information and customized branded video into a Multimedia News Release , and utilized PR Newswire’s extensive media network in mainland China to ensure that the news reach the right audience.

Get this case study to find out how PR Newswire help Vinamilk to:

  1. Tap on a synergy of communications expertise and support across the APAC region.
  2. Craft engaging press release content that resonate with local audiences.
  3. Harness the power of multimedia in its press release through a customized branded video

Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze the distribution result so as to help you achieve your communication goal.

Press Release Distribution
Distribute press releases with our global network which reaches media and online sites in more than 170 countries and in over 40 languages.
Media Monitoring & Intelligence
Assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
Disclosure & Investor Communications
Disclose and distribute financial information to your desired audience in an accurate and timely manner.
XHTML, SEO, the use of video, images, dedicated websites and social networks is part of a communications strategy.