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Cision's 2021 Global State of the Media Report (APAC Edition)

The Go-To Source for Becoming Journalists’ Go-To Source


Cision, PR Newswire’s parent company, surveyed journalists from all over the world for its 12th annual Global State of the Media Report. More than 2,800 journalists were surveyed for this report, which gives an insider look at the evolving media landscape that has been impacted by a pandemic, economy recession and more in 2020. The journalists spilled the tea on everything from their biggest challenges, pet peeves to how PR pros can get better coverage.


The APAC edition of the report* includes insights from the media in 7 markets: Australia, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Vietnam.


Key takeaways in the report include:

  1. How the events of 2020 continue to affect the media
  2. The factors shaping how journalists work with PR pros
  3. Trust (or lack thereof) in the media 
  4. Technology's influence on the way reporters cover stories
  5. Do’s and don’ts for press releases and pitches

Download the report to learn about these topics and industry trends through the eyes of journalists, and get the insight you need to turn journalists’ challenges into your opportunities.


* This report is an extended version of Cision’s 2021 Global State of the Media Report published on April 15, incorporating data from additional APAC markets.

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