Cision & PRWeek 2020 Comms Report

Get insights into the top challenges, opportunities and surprising trends for PR professionals and the evolving role of communications during an unprecedented time.

Entering 2020, PR had already established itself as a trusted adviser to top management. That status, however, is reaching a new level this year. 85% of survey respondents, who are communications and marketing professionals in the U.S., said the C-suite sought the counsel of comms even more after COVID-19 hit the country.

PRWeek and Cision's fourth annual Comms Report reveals the old and new obstacles the PR industry is facing, and how once more PR is rising to the challenge while proving its worth to the C-suite and on the bottom line.

Download the report to learn:

  • Emerging obstacles and opportunities for comms teams
  • Overcoming challenges with technology, data, and analytics
  • The most effective channels and influencers for impacting consumer behavior
  • The unique differences between agency & in-house perspectives
  • PR's growing role in the C-suite
This service is only usable by persons residing outside the European Economic Area. By agreeing to supply your personal information to us, you hereby assert and confirm that you do not reside in a country within the European Economic Area.
 yes   no  
Click the image to change the code if you have difficulty in reading it.
By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.