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Case Study: Design Hotels Takes The World On A Storytelling Journey Featuring Unique Owner-Operators Using Cision Communications Cloud®

Find out how the global hospitality group enhanced its media relations and pitched stories effectively with the media monitoring and analysis platform.

Design Hotels, an international group of more than 300 privately owned and operated hotels, has a diverse range of properties – from mountain luxury hotels, yoga retreats to hotels by the beach or those equipped with spectacular spas. They are located around the world, from Shanghai and Seoul to New York and Paris.

Design Hotels was looking for a communications solution to let the world understand that the properties in its portfolio are all united by a commitment to creative experiences – despite their sheer diversity and exotic nature.

The hospitality group was looking for a way to develop a more personalized approach to its media outreach efforts to secure more media coverage . Design Hotels also needed to build stronger relationships with its target journalists and influencers, organize its media outreach campaigns and pitch stories to the media effectively.

Get this case study to find out how:

  1. Design Hotels found the ability to not only pitch stories but schedule one-on-one meetings that build rapport with the media using Cision Communications Cloud®

  2. Cision helps Design Hotels think globally but act locally by creating “VIP lists” of journalists from high-profile publications and tailoring pitches

  3. Design Hotels used Cision resources to create a one-stop newsroom that’s perfect for multimedia

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