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Turning Audience Analysis Into Actionable Results

Understanding your audience inside out based on data and drilling down to personas across the customer journey.


When you plan and execute a PR campaign, you likely consider your target audience. But how well do you really know them?


Simply knowing the basics about your audience won't ensure you craft the right messaging or distribute it on the most valuable channel. It's a good place to start, but there's even more data you can tap into.


From demographic and firmographic data to buyer interests and behaviors, understanding all the details of your audience can help you shape more effective campaigns that have actionable results. In this white paper, we discuss how to use data from analyzing your audience to tailor your PR strategy.


Download the whitepaper to learn:


  1. Why knowing your audience is so important?

  2. Where to uncover new audience segments?

  3. How to incorporate the buyer's journey into your strategy?

Download this whitepaper now to know your target audience well and shape effective campaigns that drive actionable results.


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Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze the distribution result so as to help you achieve your communication goal.

Press Release Distribution
Distribute press releases with our global network which reaches media and online sites in more than 170 countries and in over 40 languages.
Media Monitoring & Intelligence
Assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
Disclosure & Investor Communications
Disclose and distribute financial information to your desired audience in an accurate and timely manner.
Engagement
XHTML, SEO, the use of video, images, dedicated websites and social networks is part of a communications strategy.