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Case Study: Manulife Singapore Optimizes Campaign Reach with Multimedia News Release

Manulife Singapore Optimizes Campaign Reach with Multimedia News Release



Manulife Financial Corporation (Manulife) is a leading international financial services group that provides financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.


In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and

Manulife Singapore launched its first game-orientated campaign, Manulife Vault Game in October 2019. The engaging month-long campaign pitted the memory skills of participants in a thrilling online game. The end goal? To win a Manulife retirement plan that is worth S$250,000 at a grand finale play-off.


The financial services company turned to PR Newswire to help boost media visibility and coverage of this multimedia campaign. Besides having an interesting campaign concept, it is also vital to ensure that the key message is targeted to the relevant media and audiences. Manulife Singapore was looking for a way to amplify campaign awareness and media coverage in order to increase participation of the Manulife Vault Game.


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