Crisis Communications Toolkit

Crisis Communications Toolkit

In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis? Grab our Crisis Communications Toolkit to prepare a fool-proof PR strategy for when a crisis hits. Learn how to identify when a threat may happen, analyze the coverage around a crisis, and craft a genuine, timely response for your audience.

In the toolkit, there are:

  • A Crisis Communications Checklist - Use this 10-step checklist to guide you through a crisis, from developing your messaging and reviewing it with your legal team to monitoring for coverage and responses
  • A Coronavirus Media Analysis - Regardless of business or industry, the Coronavirus has left a profound impact on the economy. This Cision Insights report uncovers the latest findings on the Coronavirus and its media impact
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