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PR and SEO: A Beginner's Guide


Unlock Your PR Potential with a Strong SEO Strategy


More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many PR pros, it can be hard to know where to start.

Search Engine Optimization (SEO) is one of the most powerful levers digital marketers can use to drive traffic and sales to the organization.


In your work as a PR pro, you have the unique ability to influence SEO with the high-quality content you create and the publications you target. This guide walks through how you can take advantage of SEO in your PR strategy.



  1. What is SEO?
  2. Why PR pros should care about SEO?
  3. How can PR pros use SEO to amplify their work?
  4. Which SEO metrics should PR pros track?


PR can significantly move the needle for search rank optimization and increase the volume of traffic coming from search. Download this guide to get started.

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