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What’s Next for Comms? 2020 PR Trends

What's Next For Comms? 2020 PR Trends 


In 2019, we read about influencer fatigue, politics fatigue, social media fatigue, content fatigue, and probably a dozen more kinds of fatigue. Plus, we’re drowning in data, the press release may or may not be dead, and trust in the media is still low.

 But that feels like an unnecessarily negative way to frame what’s going on in communications right now. We’re in the midst of a communications transformation - earned media is becoming more strategic, more measurable, and more essential than ever before. For those of us who work in communications, PR and marketing, we’re in the middle of something truly special.

So what’s driving this communications transformation in 2020? Here are a few trends we see becoming more important this year.

  1. The lines between PR and marketing will dissolve
  2. Corporate marketing landscape will significantly change

Download the ebook to read the full set of PR trends and find out how they will shape and impact the industry in 2020 and beyond.

 

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