2019 Asia-Pacific Media Survey - Redefining the Value of Content
PR Newswire's APAC Survey Reveals Content Quality is the Top Priority for Journalists
This year's report was PR Newswire's largest ever in the region, surveying nearly 1,000 journalists and media professionals across nine key markets – Australia, mainland China, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, and Vietnam. To help international businesses better understand the diverse APAC media landscape, our Audience Development team has also compiled a list of the top ten business media in each of these nine markets.
Some of the key findings:
- Asia-Pacific (APAC) journalists (25%) rate content quality - not readership metrics - as their number one key performance indicator (KPI). Other important parameters include a target number of original news stories and social media engagement.
- Press releases continue to be the most trusted source for news stories, with over twice as many journalists trusting official press releases (27%) over social media channels (10%).
Download this report to better understand the shifting media landscape and local journalists’ preferences to become even more valuable media partners!