Case Study: Air China Expands Wings with PR Newswire's Global Distribution Network and Media Monitoring Services
Air China Expands Wings with PR Newswire's Global Distribution Network and Media Monitoring Services
Founded in 1988, Air China is China’s exclusive national flag carrier for civil aviation and undertakes the responsibility of providing exclusive flight services for both Chinese national and foreign leaders. It is leading ahead of its domestic competitors in passenger and freight air transport and related services.
With rapid business growth and expansion of new routes, Air China needed to consolidate its domestic position as well as further expand its global footprint. Air China’s goals were to convey its brand story globally, increase the number of passengers, and highlight its CSR efforts as a national carrier.
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