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Cision's 2018 Global State of the Media Report

According to Cision’s 2018 global State of the Media survey, in which the company surveyed 1,355 journalists from across six countries on their perception of the media and communications industries, working with trusted professionals who can provide accurate, newsworthy information is a must.

    Key Takeaways
  • Being accurate is more important than being first.
  • Journalists are concerned about fake news and trust in the media.
  • Reporters and editors still trust the press release the most.
  • PR professionals are being asked to provide accurate, newsworthy information.


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