Case Study: LG
LG Highlights Longstanding Passion for Design and Innovation through PR Newswire’s Multimedia News Release Distribution
LG Group (LG) is a South Korean multinational electronics company with more than 80,000 employees and 119 local subsidiaries worldwide. It is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.
To commemorate its 70th anniversary, LG partnered with worldrenowned designer Tokujin Yoshioka to showcase a large-scale light art exhibition at the 2017 Milano Design Week, the world’s largest design show. The exhibition reflected the beauty of nature and the complexity of the human senses through LG’s cutting-edge light technologies. This collaboration expresses its commitment to improving consumers' quality of life through innovation.
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