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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

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Archived Video - PR Newswire's Kuala Lumpur Media Coffee event, 31 May 2017

Ways to Get More Mileage Out of Your Communication Strategies

Media relations is essential to obtaining positive and earned media coverage for corporate news. Apart from fostering professional and personal relationships with the media, the nature of news also plays a huge role for media engagement. There are various things organizations need to inform the public about, but how do PR and communications professionals ensure that their news is relevant, authentic and informative? It is learnt that press releases that consist of multimedia elements attract more views as they are more enticing and comprehensive. PR Newswire invites speakers from the media and PR industries to address ways on pitching the relevant media to sell story ideas; incorporating multimedia content in communication strategies; and fundamentals of writing a press release that will interest the media.  

At our Media Coffee in Kuala Lumpur on May 31, 2017, three speakers from the media and PR industries shared their expertise with the audience. They were Ian Yee, Deputy Executive Editor and Producer at R.AGE; Shannon Teoh, Malaysia Bureau Chief at The Straits Times; and lastly, Joshua Cohen, Vice President, Content Licensing and Distribution at PR Newswire.

Register to view the full discussion of the event.

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