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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

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**Please note that this event will be conducted in Cantonese and Mandarin. 請留意這活動將會以廣東話及普通話進行。**

**For those who cannot attend the event in person, you may follow our Facebook Page to join the live streaming.

**如未能親身到場參與,歡迎追蹤我們 Facebook專頁 ,屆時將有線上直播。

DATE 日期:
May 25 (Thursday), 2017
2017 年 5 月 25 日 (星期四)
TIME 時間:
3:00pm – 5:00pm
Registration starts at 2:30pm

Regus, Central Plaza
35/F, Central Plaza, 18 Harbour Road,
Wanchai, Hong Kong
(MTR Wanchai Station – Exit A)
35/ F,中環廣場,港灣道18號,灣仔,香港
港鐵灣仔站 - A出口
Map and Direction


Lynn Liu ,
Director of Audience Development and Distribution Services (China), PR Newswire

Steve Wang ,
Business and Finance Editor, Asia Times


K W Lam,
Managing Director of Hill+Knowlton Strategies (Hong Kong)



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How to Communicate with Hong Kong and China Media to Effectively Build Company Awareness?


Hong Kong and mainland China are now closely connected via trade and investment links such as the Shenzhen-Hong Kong Stock Connect launched in December 2016. Market opportunities arise when companies, especially the public-listed companies can successfully build on these connections to reach their target audience and investors. A strong media relationship and a thorough understanding of the media landscape in Hong Kong and mainland China are essential and determining factors for executing a successful investor communication strategy.



The speakers, comprising professionals from the media and PR industries, will share their thoughts on pertinent questions, including:


  • The state of the Chinese financial media and the type of news content that is of their interest.

  • Using the “Shenzhen-Hong Kong Stock Connect” as an example, how can companies break into the Chinese market?
  • 以「深港通」為例,解釋企業該如何打進中國市場?

  • Building successful company awareness by going digital in China?

  • The state of the media in Hong Kong and how companies can establish good relations with the local media.
  • 香港傳媒的情況,企業該如何與本地媒體建立良好關係。

  • How to engage with media with a quality pitch? 
    如何與傳媒進行Media Pitch?

  • How to measure success in media coverage?

  • How to gain earned media?
  • 如何獲得Earned Media?

Profile of Speakers :


Steve Wang is Business and Finance Editor of Asia Times, spearheading the development of original financial market reporting across Asia with a special focus on economic and policy coverage of China.

Steve has extensive experience in the professional investment industry, and has been analyzing the evolution of Chinese financial markets for over a decade now, going back to 2005 when China first made its landmark decision to revalue the yuan, ending a decade-long peg to the US dollar.

In 2007, Steve joined the fund management industry, taking charge of investment research on fixed-income securities issued by Asian corporates. In 2012, he was named Chief China Economist at Reorient Group, a Hong-Kong based brokerage, responsible for driving the research platform for institutional clients around the world. Steve has a master’s degree in international relations from the University of Hong Kong and graduated from the University of Pennsylvania, where he majored in finance and electrical engineering.

王致翔先生 現於亞洲時報任職商業及金融編輯,專注亞洲金融市場的報道,尤其關注中國的經濟與政策動向,而且在專業投資方面有廣泛經驗。2005年,人民幣與美元脫鉤,啟動匯改,王致翔亦開始分析中國金融市場發展,迄今已有逾十年經驗。2007年,他加入基金管理行業,研究亞洲企業發行的固定收益證券。2012年,王致翔成為證券商瑞東集團的首席中國經濟師,負責為全球機構投資客戶提供研究服務。王致翔於賓夕法尼亞州大學取得電子工程學士學位及金融學士學位,並於香港大學取得國際關係碩士學位。


Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network for the company in Mainland China, including social and mobile channels. Lynn also in charge of expanding the news distribution business to maintain business growth.

Prior to joining PR Newswire, Lynn worked in some B2B companies including Global Sources, and media group companies. Lynn holds a Bachelor’s degree in journalism and a Master’s degree in public relations, both from the Communication University of China.

劉曉林先生 為美通社中國區受衆拓展團隊(Audience Development)負責人,負責美通社在中國大陸地區的媒體網絡拓展、新媒體策略、發布業務發展運營;加入美通社之前,曾服務于環球資源等數家B2B行業企業及媒體,負責內容、市場與品牌公關等相關工作;持有中國傳媒大學新聞學學士與公共關係碩士學位。


K W Lam is the managing director of the Hong Kong office of Hill+Knowlton Strategies. He is also head of financial communications practice in Hong Kong. KW has strong experience in advising clients on transaction communications, including M&As, IPOs and debt financing.
K W joined H+K Strategies in 2008 with more than 20 years of experience in corporate marketing, financial PR and investor relations.  
K W started his communications career as a journalist with the Hong Kong Economic Times, a leading financial daily in Hong Kong. From 1997 through 2006, he spent ten years in Shanghai, China, holding in-house and agency senior management positions.
He was Rowland Worldwide’s China Chief Representative, providing corporate and financial communications counsel to international financial institutions and state-owned companies. K W was also the Asia Pacific director of marketing and corporate communications at Alcatel (now Alcatel-Lucent) for seven years. Based in Shanghai, he managed 12 country communications teams across the region. Immediately prior to joining H+K Strategies, he was vice president of communications at Titan Petrochemicals Group, managing the Company’s investor relations and corporate communications.
K W holds an MBA degree in Finance from the University of Hull and a Bachelor of Social Science (Honours) degree from the University of Hong Kong. He is fluent in English, Mandarin and Cantonese.

林先生於2008年加入偉達,擁有超過20年的市場、企業及財經傳訊經驗。他從1989年開始在香港一家領先的財經報紙—香港經濟日報做記者。從1997年到2006年10年間 ,林先生在上海做企業內部公關以及公關顧問公司的高級管理層。

About PR Newswire Media Coffee :


PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships.