Survey Report on Journalists' Working Status and News Gathering Habits in Asia Pacific
The proliferation of digital and social media is rapidly changing the landscape of newsrooms – the 24/7 news cycle turnaround has become swifter and news gets published first online before appearing in print the next day. Social media has become a powerful tool in helping journalists monitor and gather breaking news, spread vital information using various avenues including live streaming apps and hashtags, as well as engage with their audiences. Additionally, the decrease in attention span in this age of smartphones has placed more emphasis on visual content, prompting the use of more multimedia assets in news stories.
As the media landscape evolves rapidly, so do the working habits and needs of journalists. Hence, PR and corporate communications professionals are required to keep abreast of the latest media developments and trends to better understand how they can engage with the media and strengthen the symbiotic relationship.
During the first half of 2016, PR Newswire conducted a survey on journalists’ working status and news gathering habits in six key locations in Asia-Pacific – Australia, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan. The survey garnered responses from a total of 482 journalists.
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