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Case Study: Incheon Global Campus

Incheon Global Campus Showcases the Future of Higher-Education with Multimedia Communications

Incheon Global Campus (IGC) is a national project established by the Korean government and Incheon Metropolitan City to create the best educational hub in Northeast Asia.

IGC aims to host ten of the world’s prestigious universities by 2025 to nurture next generation of global leaders in the fields of education, economics, culture and arts. With new universities scheduled to operate at IGC and existing ones expanding programs with new departments, IGC wanted to create greater awareness of its educational curriculum and drive student enrolment globally. To ensure their messages cut through the clutter and resonate with their relatively younger audiences, IGC adopted a multimedia communications approach.

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