Archived Video - PR Newswire's Hong Kong Media Coffee event, 25 May 2017: Q&A
PR Newswire 5月25日新傳播香港茶會活動視頻:問答環節

How to Communicate with Hong Kong and China Media to Effectively Build Company Awareness?

如何有效與中港傳媒溝通以提升企業認知度

Hong Kong and mainland China are now closely connected via trade and investment links such as the Shenzhen-Hong Kong Stock Connect launched in December 2016. Market opportunities arise when companies, especially the public-listed companies can successfully build on these connections to reach their target audience and investors. A strong media relationship and a thorough understanding of the media landscape in Hong Kong and mainland China are essential and determining factors for executing a successful investor communication strategy.

通過貿易和投資政策如2016年啟動的「深港通」，中港兩地現今有著密不可分的聯繫。香港企業，尤其是上市公司若能通過此聯繫有效與當地受眾和投資者互動，便有機會藉此創造商機。想要執行一個成功的投資者傳播策略，建立強大的媒體關係及對中港媒體生態有全面認識是必要及決定因素。

At our Media Coffee in Hong Kong on May 25, 2017, speakers from the media and PR industries shared their expertise with the audience.
於2017年5月25日所舉辦的美通社新傳播茶會，多位來自市場傳訊和公關行業的嘉賓與參會者分享了他們的獨特見解及經驗。

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