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PR Newswire Events

From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video - PR Newswire's Singapore Media Coffee event, 12 May 2017

Latest PR Trends & Tactics: Fake News, Big Data & Pitching International Media

Our newsfeeds have recently been inundated with the words “fake news” and while it is not something new – cue the term “Yellow Journalism” – social media has changed the way individuals consume news and made them more susceptible to false stories. Big data has been identified as a possible way to curb the spread of fake news and a useful tool for corporate communications strategies. How then can PR professionals improve their PR strategies to earn the trust of the media and combat fake news?

At our Media Coffee in Singapore on May 12, 2017, five speakers from the media and PR industries shared their expertise with the audience. They were Everett Rosenfeld, Asia Pacific Editor at CNBC International; Lars Voedisch, Principal Consultant & Managing Director at PRecious Communications; Lena Goh, Chief Marketing & Communications Officer at GovTech; Sujin Thomas, Deputy Editor at AsiaOne; and lastly, Rebecca Pazos, Interactive Graphics Journalist at The Straits Times.

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