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How to Communicate with Hong Kong and China Media to Effectively Build Company Awareness?

如何有效與中港傳媒溝通以提升企業認知度

Profile of Speakers :

演講嘉賓簡介:

Steve Wang is Business and Finance Editor of Asia Times, spearheading the development of original financial market reporting across Asia with a special focus on economic and policy coverage of China.

Steve has extensive experience in the professional investment industry, and has been analyzing the evolution of Chinese financial markets for over a decade now, going back to 2005 when China first made its landmark decision to revalue the yuan, ending a decade-long peg to the US dollar.

In 2007, Steve joined the fund management industry, taking charge of investment research on fixed-income securities issued by Asian corporates. In 2012, he was named Chief China Economist at Reorient Group, a Hong-Kong based brokerage, responsible for driving the research platform for institutional clients around the world. Steve has a master’s degree in international relations from the University of Hong Kong and graduated from the University of Pennsylvania, where he majored in finance and electrical engineering.

王致翔先生 現於亞洲時報任職商業及金融編輯，專注亞洲金融市場的報道，尤其關注中國的經濟與政策動向，而且在專業投資方面有廣泛經驗。2005年，人民幣與美元脫鉤，啟動匯改，王致翔亦開始分析中國金融市場發展，迄今已有逾十年經驗。2007年，他加入基金管理行業，研究亞洲企業發行的固定收益證券。2012年，王致翔成為證券商瑞東集團的首席中國經濟師，負責為全球機構投資客戶提供研究服務。王致翔於賓夕法尼亞州大學取得電子工程學士學位及金融學士學位，並於香港大學取得國際關係碩士學位。

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network for the company in Mainland China, including social and mobile channels. Lynn also in charge of expanding the news distribution business to maintain business growth.

Prior to joining PR Newswire, Lynn worked in some B2B companies including Global Sources, and media group companies. Lynn holds a Bachelor’s degree in journalism and a Master’s degree in public relations, both from the Communication University of China.

劉曉林先生 為美通社中國區受衆拓展團隊（Audience Development）負責人，負責美通社在中國大陸地區的媒體網絡拓展、新媒體策略、發布業務發展運營；加入美通社之前，曾服務于環球資源等數家B2B行業企業及媒體，負責內容、市場與品牌公關等相關工作；持有中國傳媒大學新聞學學士與公共關係碩士學位。

K W Lam is the managing director of the Hong Kong office of Hill+Knowlton Strategies. He is also head of financial communications practice in Hong Kong. KW has strong experience in advising clients on transaction communications, including M&As, IPOs and debt financing.
K W joined H+K Strategies in 2008 with more than 20 years of experience in corporate marketing, financial PR and investor relations.  
K W started his communications career as a journalist with the Hong Kong Economic Times, a leading financial daily in Hong Kong. From 1997 through 2006, he spent ten years in Shanghai, China, holding in-house and agency senior management positions.
He was Rowland Worldwide’s China Chief Representative, providing corporate and financial communications counsel to international financial institutions and state-owned companies. K W was also the Asia Pacific director of marketing and corporate communications at Alcatel (now Alcatel-Lucent) for seven years. Based in Shanghai, he managed 12 country communications teams across the region. Immediately prior to joining H+K Strategies, he was vice president of communications at Titan Petrochemicals Group, managing the Company’s investor relations and corporate communications.
K W holds an MBA degree in Finance from the University of Hull and a Bachelor of Social Science (Honours) degree from the University of Hong Kong. He is fluent in English, Mandarin and Cantonese.

林健威先生是偉達香港公司的董事總經理，同時為香港財經傳訊部的主管。林先生在併購、上市及債券融資等交易的市場傳播擁有豐富的客戶諮詢經驗。
林先生於2008年加入偉達，擁有超過20年的市場、企業及財經傳訊經驗。他從1989年開始在香港一家領先的財經報紙—香港經濟日報做記者。從1997年到2006年10年間 ，林先生在上海做企業內部公關以及公關顧問公司的高級管理層。
他曾出任浩博公關的中國首席代表，給國際性的金融機構以及香港上市公司提供公司及財經傳訊諮詢。林先生亦在阿爾卡特（現為阿爾卡特朗訊）擔任了7年亞太地區營銷及企業傳訊總監。總部設在上海，他負責管理公司在亞太區12個國家的企業傳訊團隊。
在加入偉達香港之前，林先生是泰山石化集團傳訊部副總裁，負責投資者關係和企業傳訊。
林先生擁有英國赫爾大學MBA學位和香港大學社會學學士（榮譽）學位。他精通英語，普通話和廣東話。

About PR Newswire Media Coffee :

關於美通社新傳播茶會:

PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships.

新傳播茶會旨在搭建企業與媒體機構溝通交流的平台，幫助各種類型的企業機構了解媒體的專業領域，提供如何更有效地掌握新聞傳播的理念和工具，從而能夠與受眾媒體建立互惠及良好的關係。