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The 5 Truths of Modern Media Targeting

Today, influencers and contacts come from all corners of the digital landscape. They range from large media outlets with broad audiences like The New York Times and The Wall Street Journal, all the way to niche blogs or social media that focus in on specific topics. Regardless of whether the influencer is paid to create content or not, any of them have the potential to impact consumer buying decisions.


But if communicators pitch to all of them, they’ll have limited success.


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