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PR Newswire Events

From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video of PR Newswire's Media Coffee event, Kuala Lumpur, 20 October 2016

Effective Strategies to Boost Audience & Media Engagement through Your PR Content

Press releases have become an essential communication tool for companies to get their message out to the public. Companies need to employ strategic planning through organizing successful PR campaigns. To enhance a message, digital media helps in accentuating a company’s PR content. Hence, digital media and PR campaigns are developed to ensure that companies get the right people to talk about them and the messages that they want to convey.

At our Media Coffee in Kuala Lumpur on October 20, 2016, Eswari Kalugasalam Lawson , PR Director at Leo Burnett, Zan Azlee , a media professional with journalism background and a passionate documentary filmmaker, and Ivlynn Yap Cheng Theng , Managing Director at Citrine One , shared their insights and experience.

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