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PR Newswire Events

From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video of PR Newswire's Media Coffee event, Singapore, 14 October 2016

Panel Discussion: Crisis Communications in the Digital Age

News of corporate crises spreads like wildfire in the digital age, making crisis communications a tricky feat. Social media plays an important role in spreading news stories by maximizing the delivery speed, as well as altering media consumption habits. As PR professionals are always the first line of defence, speed is of utmost importance when containing a crisis lest the company’s reputation becomes negatively impacted.

At our Media Coffee in Singapore on October 14, 2016, four panelists included Adrian Tay, Head of Digital Media Group at SPH; Nicholas Leong, Account Director at Rice Communications; Verdayne Nunis, Commercial Communications Director at Microsoft Asia and Victoria Ho, Asia Editor at Mashable shared their insights and experience on dealing with Social Media in Crisis Communication.

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