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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

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***Thank you for the overwhelming support! Due to room capacity, the registration to the event is now closed. You may sign up below to be on the waiting list or to receive the archived video of the event. We will be in touch with you if we have more seats available. Thank you!

DATE:
October 14 (Friday), 2016
TIME:
10am - 11:30am
Registration starts at 9:15am

VENUE:
TKP Conference Centre Raffles Place
55 Market Street, #03-01, S(048941)
Map and Direction

SAVE THE DATE
PANELISTS:

Adrian Tay,
Head of Digital Media Group at SPH

Nicholas Leong,
Account Director at Rice Communications

Verdayne Nunis,
Commercial Communications Director at Microsoft Asia

Victoria Ho, Asia Editor at Mashable

 

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Panel Discussion: Crisis Communications in the Digital Age

News of corporate crises spreads like wildfire in the digital age, making crisis communications a tricky feat. Social media plays an important role in spreading news stories by maximizing the delivery speed, as well as altering media consumption habits. As PR professionals are always the first line of defence, speed is of utmost importance when containing a crisis lest the company’s reputation becomes negatively impacted.

The panel, comprising professionals from the media and PR industries, will share their thoughts on pertinent questions, including:


  • What are social media "Do's" and "Don'ts" for crisis communication?
  • How are press releases still a relevant crisis communication tool in this digital age?
  • How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online?
  • Should companies be more concerned about answering to their shareholders or members of the public?
  • How can companies turn negative publicity into a positive one?
  • Discuss crisis communications case studies.


Profile of Speakers:


Adrian Tay is an experienced next generation content producer and manager, who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a fast-paced and highly competitive industry. He is currently leading the editorial charge for Singapore Press Holdings’ Digital Division’s premier award winning digital content titles – AsiaOne, Stomp and SPH Razor, as well as the company’s content marketing arm – BrandInsider. Adrian comes with 18 years of journalistic experience spanning broadcast, digital, print and social.

 

Nicholas Leong has more than 12 years of experience in communications across Malaysia and Singapore. He has been involved in crisis management for a product recall, reputation management for financial institutions and has been on the crisis teams for clients across a wide range of sectors. His expertise covers traditional and digitial communications as well as regional coordination. At Rice Communications, Nicholas leads the digital practice and works on campaigns for clients such as Thales, LogRhythm, FICO, Digital Realty and Ooyala. Before joining Rice, Nicholas was a technology journalist at PC Magazine Malaysia before joining a boutique agency in Malaysia. He started as an Associate rising up to be the General Manager at Ming, KH & Associates. He then moved to H+K Strategies in Singapore where he was part of the Technology, Digital and Crisis practices.

 

Verdayne Nunis oversees Microsoft’s communications strategy for its commercial business. This includes developing, managing and executing regional campaigns to media and influencers both online and offline, and at all times, working closely with communications teams in 14 Asia Pacific countries. Prior this role, she was the Central Marketing and PR Group Manager for Microsoft Singapore, managing marketing and communications initiatives which included community affairs and corporate reputation management addressing consumer, commercial, public sector and NGO customer segments.
Verdayne has had 25 years of experience in growing and managing complex corporate reputation and marketing challenges through her extensive experience in both in-house and agency roles .

 

Victoria Ho is the Asia editor at Mashable, based in Singapore. A business and technology reporter for the past 12 years at publications like The Business Times, TechCrunch and ZDNet, she has also written for the Nikkei Asian Review and Women’s Wear Daily.

 


About PR Newswire Media Coffee:


The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.