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Archived Video of PR Newswire's Webinar

How to Maximize Press Release Potential?

Globally, PR Newswire receives thousands of press releases every week from companies looking to spread the word about what they are doing. Journalists who subscribe to our newsfeeds receive thousands more from us as well as from other sources.

In the digital age where news is disseminated faster, more efficiently, and in greater amounts than ever, it has become even more important to make your release stand out from the crowd and being picked up by your target audience.

While each release is different, the statistics show that there are a few ways in which you can help maximize the potential for each communication you send.

This webinar discussed:

  • Creating a coherent distribution strategy for all media communications;
  • The basic ingredients for a quality English press release;
  • Tips and tricks to maximize potential pickup by giving readers and journalists what they want;
  • Ways to drive readers in the direction you want them to go;
  • Common errors and issues to avoid

Register here to view the full webinar.

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Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze the distribution result so as to help you achieve your communication goal.

Press Release Distribution
Distribute press releases with our global network which reaches media and online sites in more than 170 countries and in over 40 languages.
Media Monitoring & Intelligence
Assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
Disclosure & Investor Communications
Disclose and distribute financial information to your desired audience in an accurate and timely manner.
Engagement
XHTML, SEO, the use of video, images, dedicated websites and social networks is part of a communications strategy.