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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

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Archived Video of PR Newswire's Cantonese Webinar

How to Tell Your Brand Story Right?

Globally, PR Newswire receives thousands of press releases every week from companies looking to spread the word about what they are doing. Journalists who subscribe to our newsfeeds receive thousands more from us as well as from other sources.

In the digital age where news is disseminated faster, more efficiently, and in greater amounts than ever, it has become even more important to make your release stand out from the crowd and being picked up by your target audience.

In this webinar, Abby Tsang, Senior Editor at PR Newswire, shared some tips on how to create better content and tell your brand story.

Discussed topics:

  • How to make press releases more appealing to journalists;
  • Back to Basics: The essential ingredients for a quality press release;
  • Common mistakes in press release writing and how to avoid them;
  • PR Newswire's “7S” model for content communication;

Register to view the full webinar.

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