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PR Newswire Asian Media Landscape Series: Thailand Media Landscape White Paper 2016 Edition

Most Thais still rely on traditional media like television, radio, and newspapers for information because of its accessibility and affordability. Nonetheless, new media like websites and social media is becoming increasingly popular with consumers of all ages and gender across the country. This is attributed to the widespread use of smartphones. Moreover, content and information on new media are more varied and accessible than traditional media. The trend reflects the fast-paced and increasingly competitive lifestyle of Thais in the capital and cities outside Bangkok.

PR Newswire has released Thailand Media Landscape White Paper 2016 Edition, a document providing useful information on the traditional and digital media consumption habits in Thailand. This is useful for businesses looking to expand into the Thailand market.

Thailand Media Landscape White Paper 2016 Edition discusses:

• The different types of media in Thailand
• The consumption habits of Thais in each medium
• The importance of online media among Thais
• The need for traditional media to develop their online channels to meet consumers' behaviours

Download the White Paper now and learn more.

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