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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video of PR Newswire's Media Coffee event, Kuala Lumpur, 27 May 2016

Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media

With the ever-changing media landscape today, it is needless to say that content creation & strategy is the core essence of ensuring that key audiences are reached. Much effort is needed in creating content that matters; content that will make an impact on readers, as well as content that will be picked up by the media. The purpose of creating content in the first place is to inform, to encourage action, and to remind target audiences of a certain cause. With these objectives in mind, it is important to ensure that your story is captivating to the extent that it spawns people to share your content and to actually show a sense of mindfulness to your message.

At our Media Coffee in Kuala Lumpur, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, and Darian Goh, Strategic Planner at REV Asia shared their insights into:

How to make your press release stand out from the thousands of press releases received by the media on a daily basis;
What are the best ways to ensure your story gets picked up;
The basic tips on how to make people read, and most importantly share your content;
What are the distribution strategies to reach out to target audiences.

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