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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video of PR Newswire's Media Coffee event, Hong Kong, 19 May 2016

Best Practices for Effective Storytelling through Media Monitoring

Storytelling is a fundamental technique PR professionals and marketers need to master in order to build brand awareness and customer loyalty, but your strategy should not stop there. What happens after the launch of an advertisement or a campaign? Media monitoring.

In order to identify opportunities for improvement and engage in timely interaction with both consumers and the media, companies need to actively monitor both online and offline conversations around their brands, their competitors and the industry. Media monitoring and storytelling need to go hand in hand. Keeping track of the latest conversations and industry trends helps communicators and marketers get sharper insights into customers' evolving needs and allows them to offer useful business intelligence to their organizations.

At our Media Coffee in Hong Kong, Yumiko Ono, Asia Digital Editor at The Wall Street Journal, Adam Majeed, Asia Editor at IFLR1000 and Jing Li, Business Development and Strategic Cooperation Director, China Media Monitoring Services at PR Newswire, shared tips on how companies can position themselves as industry opinion leaders by aligning their storytelling with popular social topics and ways to use the data gathered through media monitoring for content creation.

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