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PR Newswire Events

From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

Archived Video of PR Newswire's Media Coffee event, Singapore, 28 Apr 2016

Emerging Trends in SEA: How Best to Engage and Communicate with Your Audiences

While traditional media remains an integral part in our lives, one cannot ignore the spread of digital communication, which is gradually changing media landscapes and newsroom workflows in the region. With this in mind, content marketers and PR professionals seek to create valuable and engaging material to effectively target audiences who consume content from both types of media, but such efforts might go to waste if the message is undiscoverable or irrelevant to journalists; editorial needs. This event will examine how communications professionals and marketers can improve on their storytelling for both digital and traditional media, understand what the media is looking out for and learn how their needs have evolved.

At our Media Coffee in Singapore, Karen Lim, Acting Editor at AsiaOne and Michelle Martin, Radio Broadcaster at Mediacorp Pte Ltd, shared their insights into:

How communicators and marketers can improve on their storytelling for both digital and traditional media;
Journalists' evolving needs and ways to engage with them;
What journalists look for in a pitch.

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