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***Thank you for the overwhelming support! Due to room capacity, the registration to the event is now closed. You may sign up below to be on the waiting list or to receive the archived video of the event. We will be in touch with you if we have more seats available. Thank you!
May 27 (Friday), 2016
10am-12pm
Registration starts at 9am
VENUE:
Regus Menara Prestige
Unit 32-1, Level 32, Menara Prestige, No 1 Jalan Pinang, 50450, Kuala Lumpur, Malaysia
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Manminder Kaur Dhillon,
CEO of Intelectasia & Founder of Supernewsroom
Darian Goh,
Strategic Planner at REV Asia
Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media
With the ever-changing media landscape today, it is needless to say that content creation & strategy is the core essence of ensuring that key audiences are reached. Much effort is needed in creating content that matters; content that will make an impact on readers, as well as content that will be picked up by the media. The purpose of creating content in the first place is to inform, to encourage action, and to remind target audiences of a certain cause. With these objectives in mind, it is important to ensure that your story is captivating to the extent that it spawns people to share your content and to actually show a sense of mindfulness to your message.
During our upcoming Media Coffee, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, will be sharing her knowledge on how to make your press release stand out from the thousands of press releases received by the media on a daily basis, as well as the best ways to ensure that your story gets picked up. Darian Goh, Strategic Planner at REV Asia, will be highlighting on developing the most suitable content in our digital world today. He will also provide basic tips on how to make people read, and most importantly share your content, as well as emphasize on the distribution strategies that needs to be employed to reach target audiences.
Profile of Speakers:
Manminder Kaur Dhillon is an award-winning PR practitioner. She is the CEO of Intelectasia and Founder of Supernewsroom. Manminder is Malaysia’s top PR trainer, having trained hundreds of public relations professionals locally and internationally. Her forte is in crisis communications, media relations and on-camera media coaching. She has conducted media training and media coaching for corporate figures from various organizations. Not a stranger in the local PR scene, Manminder also provides public relations consultancy to billion ringgit conglomerates, GLCs and the private sector. Manminder was previously a journalist with Astro Awani and Manminder holds a Masters in Corporate Communications.
Darian Goh is a strategic planner for RevAsia, one of the largest media groups in Malaysia. Darian has helped brands like AirAsia, Nestlé, Honda, and Petronas deliver their messages through digital content. Darian also has expertise in distributing content, spotting viral trends, repackaging content for social media and most importantly, knowing what the online audience wants to consume and share.
About PR Newswire Media Coffee:
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.