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New PR Approaches for Outbound Communications Strategies

PR is in a state of flux. Advances in technology have contributed to the rise of social and digital media, which are fundamentally changing the way businesses communicate with customers, prospects, investors and the media. For the public relations professional, doing “business as usual” in today’s digital age isn’t effective. As the storytellers of the business, public relations professionals must take advantage of these new communication channels to get their client’s stories into the marketplace and stimulate audiences’ appetite to learn more.

In this article, we share insights into adaptations you can make in how you develop and execute your clients’ communications strategies to better help them attain their goals.

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