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Proving it: Going from Press Release Performance to Measuring Brand Perceptions

Just as the strategies and tactics you use to help your clients improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. Thanks to this evolution, along with increased access to analytics, there are now also much better ways to measure and monitor the success of both individual pieces of content and overall campaigns. Proving It: From Press Release Performance to Measuring Brand Perceptions discusses:

• The metrics that matter, and how to frame them for your clients
• Brand monitoring, including reach, engagement and more
• The right tools to provide the visibility your clients need

With the right tools and data, you can give your clients a much clearer view of how their PR efforts are driving perceptions of their brand within the marketplace in addition to their impact on demand generation or revenue.

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Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze the distribution result so as to help you achieve your communication goal.

	*Press Release Distribution* Distribute press releases with our global network which reaches media and online sites in more than 170 countries and in over 40 languages.
	*Media Monitoring & Intelligence* Assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
	*Disclosure & Investor Communications* Disclose and distribute financial information to your desired audience in an accurate and timely manner.
	*Engagement* XHTML, SEO, the use of video, images, dedicated websites and social networks is part of a communications strategy.