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Archived Video of PR Newswire's Media Coffee event,
Hong Kong, August 13 2015 (conducted in Mandarin)
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Navigating China’s Media Landscape Now the second biggest economy in the world, China’s explosive growth and the purchasing power of its emerging middle class have steadily attracted international interest in reaching audiences in the Middle Kingdom. Growing and transforming as fast as the economy, China’s media landscape can be complex and for the uninitiated, fraught with landmines. At our recent and first Mandarin-speaking media coffee, Yuan Li, former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor at FT.com’s Chinese website, will share her insights on the importance of maintaining relationships with mainland media, and ways to do it better. PR Newswire’s expert in all things media, Lynn Liu, Senior Manager of Audience and New Media Development, will give an overview of the mainland Chinese media, walking us through its development and trends in traditional and new media, the practices and habits of reporters, and analyze their audiences. These insights will in turn prove fruitful for a media communication strategy on how to effectively communicate and distribute your content for maximum impact. The archived video of this mandarin-speaking media coffee event is now ready for viewing upon registration.
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