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From time to time we organize events that bring together the business communicators in the region to share best practices on communications and marketing.

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Archived Video of PR Newswire's English webinar,
China, 7 July 2015

How to Write a Good Press Release?

In this webinar, we go back to basic PR 101 by looking at how to write a good press release that helps you pique the interest of the media. Considering today's journalists are flooded with hundreds of pitches and breaking news on a daily basis, making sure your story stand out from the crowd is vital. Writing a press release does not have to be a hair-pulling process, we will provide some easy-to-follow tips for you to apply to your next release - from structuring your press release in a way that grabs the media attention to increasing your story's visibility and driving more engagement.

This presentation was conducted in English and you can now register to view the archived video of the webinar.

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