Navigating China’s Media Landscape

Profile of Speakers:

Yuan Li is the former senior correspondent of Southern Metropolis Daily in Hong Kong as well as the special editor of the newspaper’s “Good Morning Guangdong and Hong Kong” section. Li is also a freelance contributor at FT.com’s Chinese website. Prior to that, Li was the PR Manager of Walmart’s headquarters in China, where she was responsible for writing press releases, maintaining relationships with the media and thought leaders, planning social media strategy, and content marketing, etc. Li currently serves at an agency where she provides expert services for companies including China Merchants Bank, Huawei, Tencent, Meide Air Conditioners, and Hong Kong Airlines.

Lynn Liu is responsible for PR Newswire’s Audience Development team in mainland China. Liu joined the company in 2008 and currently serves as the Group Manager of Audience Development and New Media Development. He is in charge of expanding PR Newswire’s network in mainland China, its new media strategy, and operations and business development of distribution channels within the nation. Before joining PR Newswire, Liu worked at Global Sources and other B2B companies and media, where he was responsible for editing and public relations-related duties such as marketing and branding. He holds a Bachelor’s degree in Journalism and a Master’s degree in New Media Studies from the Communication University of China.

About PR Newswire Media Coffee:

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

探討中國傳媒格局及傳播策略

作為世界第二大經濟體，中國的爆炸式增長及其迅速崛起的中產階級一躍成為了國際企業的目標消費群體。隨著快速轉變及成長的經濟體，中國內地的媒體格局亦日漸成熟及更加複雜。對於不了解內地媒體概況的新手來說，更是充滿了地雷。

在美通社即將舉辦的新傳播茶會， 沃爾瑪中國總部前公關經理、《 南方都市報》前駐香港資深記者、南都 “ 粵港早茶 ” 特約作者和《金融時報》FT.com 特約撰稿人黎媛將會分享如何更有效地與內地媒體建立及保持關係，以及探討企業如何在這個新聞稿傳播轉變的時代作出應對。另外， 美通社中國媒體及受眾拓展團隊負責人劉曉林會分析中國大陸媒體的格局，例如傳統媒體與新媒體的發展趨勢、特點、媒體記者工作習慣與受眾分析等等。這個研討會將會與企業分享如何能憑藉媒體傳播策略，以最有效的方式和渠道與受眾接觸及溝通，達到內容發布最理想的目的。

演講嘉賓簡介:

黎媛小姐為《南方都市報》前駐資深記者及南都“粵港早茶”特約作者。她曾任職《金融時報》中文網約撰稿人。黎小姐亦曾任職沃爾瑪中國總部前公共關係經理，主要負責新聞稿發布、媒體及意見領袖關係維護、社會化媒體規劃、內容運營等。現服務於Agency，主要服務客戶有：招商銀行、華為、騰訊、美的空調、香港航空。

劉曉林先生為美通社中國媒體及受眾拓展團隊負責人。劉先生於2008年加入美通社，歷任高級媒體關係主管、新媒體高級經理，目前負責美通社在中國大陸地區媒體網絡的拓展、新媒體策略及國內發佈業務的產品開發與營運。加入美通社之前，劉先生曾服務於環球資源（Global sources）等數家B2B行業企業及媒體，負責編輯、市場與品牌公關等相關工作。劉先生擁有中國傳媒大學新聞學學士與新媒體碩士學位。

關於美通社新傳播茶會:

新傳播茶會旨在搭建企業與媒體機構溝通交流的平台，幫助各種類型的企業機構了解媒體的專業領域，提供如何更有效地掌握新聞傳播的理念和工具，從而能夠與受眾媒體建立互惠及良好的關係。