The blurring lines of media are causing confusion, but also brilliant experimentation with marketers and communicators. We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable. By building distribution tactics into the content marketing plan and developing strategies to drive audience discovery of key messages, marketers can achieve new levels of relevance and credibility with target audiences, gaining maximum visibility for their brands.

At our Media Coffee event in Kuala Lumpur on May 19 2015, we looked at how to better understand our audience and their behaviours, and more importantly how we could better target them. You can now register below to access the archived video of the event and speakers' presentation decks.