The blurring lines of media are causing confusion, but also brilliant experimentation with marketers and communicators. We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable. By building distribution tactics into the content marketing plan and developing strategies to drive audience discovery of key messages, marketers can achieve new levels of relevance and credibility with target audiences, gaining maximum visibility for their brands.

At our Media Coffee event in Singapore on May 22 2015, we looked at how to create better content strategy including creation, distribution and monitoring with case studies and best practices from the industry. You can now register below to access the archived video of the event and speakers’ presentation decks.