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http://mms.prnasia.com/mediacoffee/20150528/registration/register.aspx
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DATE:
May 28 (Thurs), 2015
May 28 (Thurs), 2015
TIME:
3pm – 4:30pm
Registration starts at 2:30pm
3pm – 4:30pm
Registration starts at 2:30pm
VENUE:
Admiralty Conference Centre
1804, 18/F., Tower 1, Admiralty Centre, 18 Harcourt road, Admiralty, Hong Kong
(MTR Admiralty Station – Exit A)
Map and Direction
Admiralty Conference Centre
1804, 18/F., Tower 1, Admiralty Centre, 18 Harcourt road, Admiralty, Hong Kong
(MTR Admiralty Station – Exit A)
Map and Direction
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SPEAKERS:
Michael Pranikoff
Global Director of Emerging Media, PR Newswire
Global Director of Emerging Media, PR Newswire
Angie Lau
Anchor on Bloomberg Television
Anchor on Bloomberg Television
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Blurred Lines - Finding Clarity With Your Audience in Fight for Time & Attention Series
Profile of Speakers:
Michael Pranikoff is the Global Director of Emerging Media at PR Newswire and is responsible for educating PR Newswire staff and customers about the role of emerging media in marketing / and communications. Michael is also involved in the development of products and services for PR Newswire in the area of emerging media. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area. In 2003, Michael was appointed the National Technology Markets Specialist, and this eventually led to him becoming PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. Michael is also a featured contributor to several blogs, podcasts, and newsletters.
Angie Lau is an anchor for “First Up with Angie Lau” on Bloomberg Television and is based in Hong Kong. A global journalist with more than 16 years’ experience, Angie came to Hong Kong from Bloomberg’s Chicago bureau. Prior to joining Bloomberg, she was the consumer reporter and anchor for the ABC affiliate in Cleveland, Ohio, where among many awards, she received the Excellence in Journalism Award for Investigative Reporting. She was the co-director of AAJA J-Camp, which teaches journalism to scholarship students across the nation. Born in Hong Kong, Angie received her degree in journalism from Ryerson University in Toronto, Canada.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.
美通社新傳播茶會
新傳播茶會旨在搭建企業與媒體機構溝通交流的平台，幫助各種類型的企業機構了解媒體的專業領域，提供如何更有效地掌握新聞傳播的理念和工具，從而能夠與受眾媒體建立互惠及良好的關係。
The blurring lines of media are causing confusion, but also brilliant experimentation with marketers and communicators. We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable. By building distribution tactics into the content marketing plan and developing strategies to drive audience discovery of key messages, marketers can achieve new levels of relevance and credibility with target audiences, gaining maximum visibility for their brands. In this event, we will look into how marketers could tell a better story, plus how multimedia and social media would help in this process.
Profile of Speakers:
Michael Pranikoff is the Global Director of Emerging Media at PR Newswire and is responsible for educating PR Newswire staff and customers about the role of emerging media in marketing / and communications. Michael is also involved in the development of products and services for PR Newswire in the area of emerging media. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area. In 2003, Michael was appointed the National Technology Markets Specialist, and this eventually led to him becoming PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. Michael is also a featured contributor to several blogs, podcasts, and newsletters.
Angie Lau is an anchor for “First Up with Angie Lau” on Bloomberg Television and is based in Hong Kong. A global journalist with more than 16 years’ experience, Angie came to Hong Kong from Bloomberg’s Chicago bureau. Prior to joining Bloomberg, she was the consumer reporter and anchor for the ABC affiliate in Cleveland, Ohio, where among many awards, she received the Excellence in Journalism Award for Investigative Reporting. She was the co-director of AAJA J-Camp, which teaches journalism to scholarship students across the nation. Born in Hong Kong, Angie received her degree in journalism from Ryerson University in Toronto, Canada.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.
美通社新傳播茶會
新傳播茶會旨在搭建企業與媒體機構溝通交流的平台，幫助各種類型的企業機構了解媒體的專業領域，提供如何更有效地掌握新聞傳播的理念和工具，從而能夠與受眾媒體建立互惠及良好的關係。