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DATE:
May 22 (Fri), 2015
May 22 (Fri), 2015
TIME:
10am - 11:30am
Registration starts at 9:30am
10am - 11:30am
Registration starts at 9:30am
VENUE:
TKP Conference Centre Raffles Place
Conference Room 1
55 Market Street,
#03-01, Singapore 048941
Map and Direction
TKP Conference Centre Raffles Place
Conference Room 1
55 Market Street,
#03-01, Singapore 048941
Map and Direction
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SPEAKERS:
MODERATOR:
Michael Pranikoff
Global Director of Emerging Media, PR Newswire
Global Director of Emerging Media, PR Newswire
Alan Soon
Founder & CEO, The Splice Newsroom, Singapore
Founder & CEO, The Splice Newsroom, Singapore
Royce Shih
Vice President Asia Pacific Sales & Marketing,
PR Newswire
Vice President Asia Pacific Sales & Marketing,
PR Newswire
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Blurred Lines - Finding Clarity With Your Audience in Fight for Time & Attention Series
Profiles of Speakers and Moderator:
Michael Pranikoff is the Global Director of Emerging Media at PR Newswire and is responsible for educating PR Newswire staff and customers about the role of emerging media in marketing / and communications. Michael is also involved in the development of products and services for PR Newswire in the area of emerging media. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area. In 2003, Michael was appointed the National Technology Markets Specialist, and this eventually led to him becoming PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. Michael is also a featured contributor to several blogs, podcasts, and newsletters.
Alan Soon is the Founder & CEO of The Splice Newsroom, an editorial consultancy that is helping newsrooms keep up with the constant change brought on by the digital shift. The Splice Newsroom is a method that looks at four key areas: people, culture, tools and workflow. The first two are focused on soft skills — values and behaviours needed to help teams innovate and evolve. The second two deal with getting the right tools and operational workflow in place so that teams can do their jobs. This is Alan's key advantage: For more than 20 years, he's worked in radio, TV, news wires, magazine and online across the region. This gives him a 360 view on how various newsrooms get things done — and how things get stuck. He started out as a reporter and grew into producer, editor, newsroom manager and eventually business leadership roles. In his last position, Alan led one of the largest digital news teams in the industry as Yahoo’s Managing Editor for India and Southeast Asia. He also worked at esteemed newsrooms such as CNBC and Bloomberg across Asia. Alan is a regular speaker at media conferences in the region where he discusses the changing newsroom and the evolving business of journalism, including content marketing and social distribution. He is also a co-founder of the Online News Association in Singapore.
Royce Shih is the Vice President of Asia Pacific Sales and Marketing, responsible for Sales, Marketing, Multimedia, and Customer Service teams at PR Newswire. Prior to PR Newswire, Royce worked at Groupon Hong Kong as the Chief Operating Officer and Monster.com as General Manager of Hong Kong and Greater China International Business Development. Royce has also worked in the U.S. and Canada in different capacities of Sales and Finance at Morgan Stanley, Wells Fargo, and CIBC.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.
The blurring lines of media are causing confusion, but also brilliant experimentation with marketers and communicators. We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable. By building distribution tactics into the content marketing plan and developing strategies to drive audience discovery of key messages, marketers can achieve new levels of relevance and credibility with target audiences, gaining maximum visibility for their brands. In this event, we will look at how to create better content strategy including creation, distribution and monitoring with case studies and best practices from the industry.
Profiles of Speakers and Moderator:
Michael Pranikoff is the Global Director of Emerging Media at PR Newswire and is responsible for educating PR Newswire staff and customers about the role of emerging media in marketing / and communications. Michael is also involved in the development of products and services for PR Newswire in the area of emerging media. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area. In 2003, Michael was appointed the National Technology Markets Specialist, and this eventually led to him becoming PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. Michael is also a featured contributor to several blogs, podcasts, and newsletters.
Alan Soon is the Founder & CEO of The Splice Newsroom, an editorial consultancy that is helping newsrooms keep up with the constant change brought on by the digital shift. The Splice Newsroom is a method that looks at four key areas: people, culture, tools and workflow. The first two are focused on soft skills — values and behaviours needed to help teams innovate and evolve. The second two deal with getting the right tools and operational workflow in place so that teams can do their jobs. This is Alan's key advantage: For more than 20 years, he's worked in radio, TV, news wires, magazine and online across the region. This gives him a 360 view on how various newsrooms get things done — and how things get stuck. He started out as a reporter and grew into producer, editor, newsroom manager and eventually business leadership roles. In his last position, Alan led one of the largest digital news teams in the industry as Yahoo’s Managing Editor for India and Southeast Asia. He also worked at esteemed newsrooms such as CNBC and Bloomberg across Asia. Alan is a regular speaker at media conferences in the region where he discusses the changing newsroom and the evolving business of journalism, including content marketing and social distribution. He is also a co-founder of the Online News Association in Singapore.
Royce Shih is the Vice President of Asia Pacific Sales and Marketing, responsible for Sales, Marketing, Multimedia, and Customer Service teams at PR Newswire. Prior to PR Newswire, Royce worked at Groupon Hong Kong as the Chief Operating Officer and Monster.com as General Manager of Hong Kong and Greater China International Business Development. Royce has also worked in the U.S. and Canada in different capacities of Sales and Finance at Morgan Stanley, Wells Fargo, and CIBC.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.